First of all, “BVare” is nothing but “Beware” and the strange spelling was just to get the unique domain name by incorporating leading alphabets from my first and last name, Brijesh Vappala (which coincidentally fitted in).

With that aspect clear, let us now focus on the word “Beware”.

There is a Latin phrase called “Caveat Emptor”. The phrase means “Let the buyer beware”.

It places the onus on the buyer to perform due diligence before making a purchase. Most personal finance decisions are made without the buyer applying due diligence. There is very little awareness about financial matters that the buyers often don’t know what to look for or what question to ask.

This leads to incorrect decisions, unsuitable products which can cause havoc in a person’s financial life.

This is where informed, unbiased, conflict-free advice becomes a necessity.

And that is what BVare does – To help you make informed decisions regarding personal finance by providing professional and unbiased advice.